Putting Social Media to Work For You

May 28, 2009 in Social Media with 4 Comments

My sister, Kristin, and I were talking online today about entrepreneurship and social media. She publishes an amazing health and lifestyle blog, and it’s starting to get some traction.

Why? Because she’s making social media work for her and it, as it were, is working hard.

She got an email from a vendor today asking if they could send her their product for her to review and feature on her blog. There were some other details associated with it, but the gist of it was, “We like what you’re doing and we want to partner with you.”

Did she seek this company out asking to review her product? No.
Did she spend hours of her own time developing an intricate marketing strategy? Nope.
Did she spend one red cent in getting her company off the ground? Not one.

She simply started a blog, got a Twitter account, and started posting about the things that she is most passionate about: Eating, running, and traveling. Then people started contacting her to be a part of what she is doing. People and companies are attracted to passion.

In her own words she said, “I just auto-posted my blog posts to Twitter and it did the rest. Twitter working for me!” Genius.

The excuses for taking chances wth what you feel you’ve been created to do are becoming fewer and fewer. Barriers are being broken down daily. The tools are out there. Anyone can join the game.

What do you want to tell the world about?

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4 Responses to “Putting Social Media to Work For You”

  1. sammahlstadt May 28, 2009 at 7:34 pm #

    I love this post, in fact, I am working on an article to submit to Collide about this very issue applied to ministries, social networking for you. Great thoughts, passion attracts attention. I heard a quote from an old evangelist when he was asked why his ministry was growing so quickly, he responded, I pray to be on fire for God, and people come to watch me burn. How good is that?! Keep doing what you're doing bro, and glad to hear good things are happening with you and for bedeviant. Excited for you.

    • Justin Wise May 29, 2009 at 1:35 pm #

      Got your email… It is stirring in me still.

      Let's burn, baby.

  2. Jared Christensen May 28, 2009 at 9:33 pm #

    I didn't know Kristin was your sister. We just emailed her because she has mentioned AE Dairy on her site.

    • Justin Wise May 29, 2009 at 1:35 pm #

      She is, in fact, my sister. Although, I could see how it wouldn't strike you as obvious: I am a giant. She is not.