Facebook Vanity URL: An Oxymoron or Personal Branding Genius?

Check it out, from the fine folks of Facebook:

Starting at 12:01 a.m. EDT on Saturday, June 13, you’ll be able to choose a username on a first-come, first-serve basis for your profile and the Facebook Pages that you administer by visiting www.facebook.com/username/. You’ll also see a notice on your home page with instructions for obtaining your username at that time.

Facebook usernames will be available in basic text forms, and you can only choose a single username for your profile and for each of the Pages that you administer. Your username must be at least five characters in length and only include alphanumeric characters (A-Z, 0-9), or a period or full stop (“.”). While usernames are currently available only for Romanized text, we’re looking at how we might support non-Romanized characters in the future.

You best believe I’m going to be staying up late on Friday night to claim my Facebook prize. Are you?

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3 Responses to “Facebook Vanity URL: An Oxymoron or Personal Branding Genius?”

  1. dewde June 11, 2009 at 5:53 pm #

    Those servers are going to crash and burn so hard man…

    peace|dewde

    • Justin Wise June 11, 2009 at 7:04 pm #

      For realz. Those poor servers don't stand a chance!

  2. Ross_Hesseltine June 11, 2009 at 10:48 pm #

    I sure hope that this goes over as well as they planned…but how many will actually do it? I personally think this should have been done a long time ago…It seems as though MySpace had the leg up on them in this regard.