Why I Will Eventually Unfollow You.

Okay, so that post title is a little misleading, so let me explain.
I’ve recently changed my Twitter philosophy (“Twitterlosophy”?). Before last Friday, I was fairly selective in who I followed (or followed back.) If I knew you personally, enjoyed a product or service you provided, or liked what you had to say, I would follow you.
Outside of that, most people fell by the wayside.
It wasn’t because you weren’t saying anything interesting, I simply could not keep up reading everyone’s tweets. I peaked at about 130 and finally had to give up my old approach.
Now, if you follow me, I will automatically follow you back. People like Tony Steward, Guy Kawasaki, Tony Morgan and, yes, even traditionally stingy Carlos Whittaker looks like he has adopted the “follow-me-follow-you” approach to Twitter. Something about this approach feels right, as I believe it is more faithful to the mission of social media, that being connection.
Keeping track of people whose updates I don’t want to miss is a little trickier now, but I’ve found a few ways to manage the task:
- Peoplebrowsr.com: This site allows me to place people into groups, so I add the “no-misses” to a group aptly titled, “Don’t Miss.”
- Tweetdeck: This application allows similar capabilities to PeopleBrowsr, but it’s a little cleaner and more dependable. Same thing applies: Create group. Add people. Don’t miss their updates.
With that, I still reserve the right to drop the UNFOLLOW hammer with no mercy. Here are the quickest ways to get dropped:
1. Your “following to follower” ratio is too low. Usually, these Twitterers are the most obnoxious ones, reducing Twitter to a popularity contest. Blech. Oddly enough, Christians are the worst offenders of this one. Follow more people. It will make you more interesting.
2. Endless self-promotion. I posted on this earlier, but suffice to say if the only reason you are on Twitter is to promote your “stuff,” you will get dropped. Letting us know what you’re up to and proud of is cool, “whoring” yourself out is not.
3. Swearing. Really? Use a Thesaurus.
What’s your approach to Twitter? Do you like to keep it small? Follow people if they follow you? Do you follow “celebrities” and if so, which ones? What makes you want to drop the UNFOLLOW hammer?



